Ditto

Website Messaging Strategy

Ditto is a sustainable piquette spritz made from upcycled grapes, real fruit juices, and a little fizz. It was born out of the need to create a sustainable alternative to hard seltzers full of with artificial flavors and shady ingredients.

While piquette is beloved by wine drinkers, it’s relatively unknown to everyone else. It’s not quite a wine and not quite a seltzer and stands in a category of its own. I created a messaging strategy that clearly defined piquette while explaining it’s ancient history in a playful and informative way.

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Role: Copywriter, Strategist
Web Designer: Erin Lane | Product Design: Buddy Buddy

Press

Selfish plug alert. The Ditto homepage copy was featured as an example of “friendly and straightforward”copywriting. It also received kudos from DTC review site Thing Testing and Eye on Design.